ACH
Client: ACH Wine Bar | 2022 | Brand Identity Design
For ACH Wine Bar, I designed a complete brand identity from the ground up. Communicating with the owners, we explored brand tone and positioning to create a cohesive and recognisable identity that aligned with their vision. I developed the primary logo, secondary logo variations, colour palette, and visual direction.
Getting to know the Brand
Discovering ACH
The Brief & The Goal
The Idea & The Magic
The ACH team approached me with the intention of building a brand identity for their new restaurant together. They had a clear vision of the impression they wanted the brand to leave. "ACH" in Hebrew means brother, hearth, fireplace, and as a brand, they strongly associate with tradition, kinship, and comfort. ACH's mission is to provide guests with an exceptional dining experience that combines traditional cooking methods with modern techniques. They value using locally sourced, sustainable ingredients, letting the quality of both the ingredients and the skills of the chefs shine.
So, my goal going into this project was to develop a brand which highlights the restaurant's warm and welcoming personality - a space where customers feel comfortable and at home.
The final brand identity leans into the warm and welcoming energy ACH has to offer by using a warm, earthy and rustic colour palette, and mix of geometric and curved forms through its variations.
The final logo design features rounded forms that offer a refined, modern design that still feels warm welcoming. The contrasting stroke weight adds visual interest.
Colour Palette & Fonts
HEX #7A3E2B
CMYK (122,62,43)
HEX #F5F1E8
CMYK (245,241,232)
CMYK (78,91,70)
HEX #4E5B46
CMYK (164,138,70)
HEX #A48A46
HEX #3A2F28
CMYK (58,47,40)
