Brand Packaging

This project came together through the idea of elevating and personalising the design of Botanica's Catering boxes. The business is currently using plain white boxes embellished with a brand sticker for smaller orders, and for larger orders they are using brown cardboard catering trays. A business goal this year for Botanica is to encourage more catering orders. 

As I am currently part of the Botanica team, as a designer, I can see the potential in having more personalised packaging for our larger orders. By having new packaging that is sturdy and still aesthetic to the brand, customers will be happy to recieve quality goods in quality packaging. 

Botanica has strong brand identity design that is utelised throughout their stores and online platforms. They have great packaging for their salads and smaller pastry boxes. For the new packaging design, I took inspiration from the brand's colours and the iconic floral wallpaper design that can be seen throughout all the stores. With these elements, I was able to create a design that stayed true to the brand and brought a personalised touch to the catering containers.